Copywriting
I write copy for radio, humor websites, and have vast experience in social media. I’ve done extensive work promoting tv and film though apps such as Twitter, Snapchat, Tumblr, Facebook, Instagram and Vine. I’ve also been hired by various brands on Twitter to promote their product. I’ve worked with small boutique agencies such as Jetset, and large advertising agencies such as Arnold Worldwide. I’ve even worked directly with a major movie studio, 20th Century Fox. Can I work for you next? Let’s say yes.
Client: Arnold Worldwide for Progressive / Motaur
Challenge: Write a series of radio spots that captured the bizarre humor and mystical nature of the Progressive character Motaur, half-man, half-motorcycle.
Solution: Worked with an incredible team at the agency, each of us adding a layer to the spots until we created the final series.
Client: Arnold Worldwide for Snapchat for Progressive
Challenge: Create an amusing series of radio spots that promoted Snapchat from Progressive, which rewards you for driving safely
Solution: I concepted the idea and wrote multiple spots for an original series called “Road Therapy,” which was successfully produced and received much positive feedback from both the agency and the client.
Client: 20th Century Fox for ‘The Other Woman’
Challenge: Design a social media campaign that engaged with Millennials on Vine but still felt like honest posts from each influencer
Solution: After studying each influencer’s feed and style, I wrote scripts that would talk about The Other Woman, but still feel like the influencer wrote it. It was important to not make them feel like #ads. I allowed them to improvise as well to make it their own.
Impact: Tens of thousands of views and revines promoting the movie with our hashtag, as well as genuine engagement and positive comments from their thousands of followers.
Client: Jetset Studios for The Heat
Challenge: Create a series of assets and copy that engaged the public on social media and brought attention to The Heat while specifically telling the audience exactly the kind of irreverent humor they can expect from the movie
Solution: Created a series of posts for social media that used the definition of one word to demonstrate the dueling personalities of the movie’s star characters, played by Sandra Bullock and Melissa McCarthy
Client: someecards
Challenge: Create short humorous copy for cards that are relevant to current events or holidays
Solution: Studied current events meticulously as well as even the most inane holidays to craft comedic cards that people related to, pushing it past the line of inappropriate at times to many readers’ delight.
Impact: Multiple cards went viral, had thousands of likes on the website, or ended up on various “Best Of” lists for the week on websites such as BuzzFeed
Bonus: Click the picture for a sampling of the many cards I created